Gallery vs. online

Do you find it difficult to just walk into a gallery and get information about the artworks? You're not the only one who feels uncomfortable with this. Traditional galleries often have a limited selection of artwork without clear pricing or information about the artist. Fortunately, the emergence of online galleries has caused a huge change in the art world in recent years.

A common obstacle when visiting a gallery is the lack of clarity about prices. Research by Utrecht University shows that no less than 72% of young adults between the ages of 18 and 35 experience it as a high threshold to ask about the price of a work of art. A major advantage of buying art online is the transparency: the price is displayed for each work, so that you know exactly where you stand.

In addition to the clarity about prices, there are more reasons to purchase art online. You have all the time and space to think about your purchase without the pressure of a salesperson. Moreover, the online range of art is much larger, so you can discover new works of art faster.